Every vendor is thinking of growing an eCommerce business in this coronavirus pandemic and why not? While small eCommerce business owners are still struggling, online business giants are selling their goods enormously. Here we should learn from big eCommerce businesses on how they manage to bring their sales up in any situation.
5 Lessons To Learn From Big eCommerce Businesses
- Show use cases and stories on which people can trust
- Create a unique experience
- Create a social mission
- Word of mouth marketing
- Make it transparent for your customers
Now let’s dig deeper and understand every aspect of eCommerce business lessons
1. Show use cases and stories on which people can trust
Warber Parker – online glass selling company believes in building trust among existing and new customers. One should try to show real use cases and stories attached to their products. In that way, people will know 2 things; first is that they will indirectly know that other people are already purchasing your product, second is that people will see that existing customers are actually satisfied with your product.
2. Create a unique experience
eCommerce businesses like Zara, Bonobos have created unique experiences in their products, so a group of people will always come there to purchase products from their brand. If you need to compete and learn from big eCommerce businesses you need to create something unique that no one is providing in your competence.
3. Create a social mission
Attach people with your social mission. The mission which people cannot let go and provokes them to join it and make a purchase. Just like Toms – one for one shoe, with every purchase of shoes, they help needy one. These things bring emotion and people will definitely choose to buy products from you and join the mission.
4. Word of mouth marketing
Word of mouth marketing is the best lesson to learn among lessons to learn from big eCommerce businesses. With small or big business, word of mouth marketing always works, as it brings references from your friends and family. People will always trust their closed ones and make a purchase without thinking further.
Tip: You can use Referral Candy for building such a marketing process
5. Make it transparent for your customers
Even if you are selling at low prices, people will find plenty of options to buy their things. Even if you are selling good quality and taking prices as per the product, people find similar looking products at cheaper rates. While Everlane Apparel has brought ideas about putting their raw materials as their product and they show all costs including making charges and their profits.
Do you have any other great lessons learnt from big eCommerce businesses? Then let us know in the comments. We have been helping and consulting eCommerce owners and providing professional eCommerce consultation services to bring your business up and expand if you have a small business and sustain if you are a big business owner. We also guide on how to take your business online. Reach us out by emailing us at firstname.lastname@example.org and we will be more than happier to help you out.