As we all know Magento 1 end of life is near, everyone is migrating their web store to Magento 2. Are you still using Magento 1? You have to wake up and take action else your store will be open to unexpected vulnerabilities and threats. With this, we have brought an important and quick digital marketing checklist for Magento migration.
Even the FBI has filed a case against Magento’s old version extension. So it has become mandatory for all Magneto store owners to upgrade their stores now till Magento 1 support ends completely.
5 points to be followed in digital marketing checklist for Magento migration
- Search Engine Optimization(SEO)
- Pay Per Click marketing(PPC)
- Social Media Marketing
- Website Tracking Scripts or Third-party tools integration
- Scanning Website for Malware
1. Search Engine Optimization(SEO)
SEO should be done carefully while doing the migration of any website. And here is the Magento website which by default gives the option to manage on-page SEO. There might be lots of products available in your store, so utter care should be taken in order to not lose the popularity of the product over Google.
Things like URL structure, meta tags, keywords, page speed, AMP, Canonical tags, image tags, Open Graph (OG) tags, Robots.txt file, sitemap generation, responsiveness, and many other small but important things should be taken care of.
2. Pay Per Click marketing(PPC)
If you are running ads on landing pages or the main website then you should take care of content and design, else the quality score of your bid and ranking up on the website might decrease.
Points like smooth scrolling, responsive design, page speed, no 404 error, content, internal linking etc. should be maintained well. Any tracking scripts for ads should be added without forgetting.
3. Social Media Marketing
All open graph tags should be included for better ranking and achieving high domain authority. Social media scripts should be checked if they are working well, as it should not lead users to 404 while sharing anything from your website.
4. Website Tracking Scripts or Third-party tools integration
To continue tracking visitors, links visited most, revenue generation analytics, conversions etc you need to check if all scripts are added perfectly so you do not lose any business.
Integrated scripts like Google Analytics, Google Search Console, Google Tag Manager, Google Ads, Customer.io, Ontraport, ClickFunnels, Facebook Ads Script, FB pixel script, Bing Webmaster Tools, Crazyegg, reCAPTCHA, etc.
5. Scanning Website for Malware
After following all steps, the most important thing from the digital marketing checklist for Magento is scanning your website for any Malware or other virus. So you need to be sure the user’s data in your web store is safe and secure.
While selecting the top Magento development company, it is also important to take care of SEO of the website and you should check if the Magento agency knows the digital marketing checklist for Magento migration or not.